KNOW Identity 2020 features unrivaled sessions that tackle
the industry’s most complex challenges across digital identity head-on.

KNOW’s carefully curated content is a must-attend event for business leaders looking to stay updated on the latest innovations, emerging trends, and opportunities to create new business. Digital identity is central to every function within an organization — from the CEO ensuring compliance with GDPR to the CMO segmenting target customers to the CRO predicting and stopping account takeovers.

Hot button topics at KNOW Identity 2020 include:


& Multi-Factor Authentication

Something you know, something you have, something you are. You’ve heard the collective goal of “killing the password,” but how do we transition to safer and more reliable means of identification and authentication without sacrificing user experience? Authentication solutions are under the spotlight now more than ever, especially given the widespread adoption of biometric and facial recognition technologies – from your smartphone to the airport security line. Whether it’s liveness detection or the latest open authentication standards, KNOW Identity will tackle the technical, practical, and even ethical challenges associated with the latest solutions.

Access Management

Every organization is inherently focused on ensuring that the right people can access the right business assets at the right time for the right purposes. The results of lax IAM protocols can be disastrous for an organization. 74% of data breaches start with privileged credential abuse (yikes!), which is especially damaging in industries that handle the information we value the most – like healthcare. Identity is the true security perimeter for your organization — for both internal and external threats. At KNOW Identity, you’ll learn from the architects and strategists themselves on how to abandon the old “castle and moat” mentality.

Cloud IAM
& IDaaS

The prevalence of cloud-based servers and third-party applications in core business processes means that Identity & Access Management (IAM) can no longer be just about perimeter security. At the intersection of identity, security, and privacy, identity as-a-service (IDaaS) solutions have evolved to support enterprise-level digital transformations. That’s good news! At KNOW Identity, you’ll hear experts weigh in on how best to construct a comprehensive and deliberate set of IAM policies that accommodate sensitive data and vendor integrations. Armed with robust policy to dictate the best solution (not the other way around), cruise the KNOW Identity exhibit hall to hear first from best-in-class technology providers on how they can meet your organizational needs.

Customer Identity
& Access Management (CIAM)

Your average customer may not be able to tell you what CIAM means, but they certainly feel firsthand the pain of friction and benefits of effective personalization. Single sign-on solutions were a first peek behind the velvet rope, and since then demand has grown for personalized interactions each and every time a customer engages with your platform. How do we facilitate secure storage and sharing of customer data while still ensuring they have the last word in how their data is used and shared? At the same time, how do you ensure that only the right customers have access to privileged services? KNOW Identity gets to the root of how leading organizations are creating CIAM structures that your customers actually won’t hate.

Identity Resolution
& Identity Graphing

Targeted advertising — the collection of data to tailor messaging, prospect an audience, and build a brand — underpins much of our existing internet infrastructure. It’s the engine converting our personal identity attributes into revenue for a wide array of organizations worldwide. If you’ve ever made an impulse purchase based off on an online ad (guilty) or felt that a brand knew you better than you knew yourself, (fast food at 1am? Also guilty), credit that omnichannel intelligence to identity graphing and identity resolution. This spiderweb of personal attributes stitched together with contextual data makes life easier, both for organizations successfully marketing to their target demographics with AI-powered precision and consumers who feel like the brands that should know them best are finally listening. But with an increasingly bright spotlight on privacy and data security issues, consumers also rightly question just how much of their personal information is lurking beneath the shadows. As organizations and policymakers alike are grappling with the realities of GDPR and pending privacy regulation, KNOW Identity is a place to explore how to operate as an ethical steward of consumer information in this evolving data economy.

Data Privacy

“If you’re not paying for it, you’re not the customer — you’re the product.” It’s a classic internet adage that, in the age of Cambridge Analytica and GDPR, has come into renewed relevance. Regulation has been outpaced by our lightning-fast data economy. The EU’s General Data Protection Regulation (GDPR) raised the bar for data protection around the world, and in the U.S. market, the California Consumer Protection Act (CCPA) has started the countdown clock on federal data protection rules. But what does data privacy mean to you as a business professional? What about as an individual? As a patient? KNOW Identity provides the foundation you need to ensure compliance, network with regulators, and build collaborative business models for the personal data economy as we move toward a new bill of privacy rights for the digital age.

Identity Verification, KYC,
& Customer Onboarding

When’s the last time a customer personally thanked you for taking the extra time to properly enforce strong anti-money laundering and anti-terrorist financing compliance procedures? Probably never. For fintechs, financial institutions, and payment platforms, high-friction identity verification and Know Your Customer (KYC) checks have created a maelstrom of customer friction, bad user experience, and poor compliance outcomes. So, how do you actually do customer onboarding well? How are companies harnessing identification and verification as a competitive advantage and a way to actually know their customers? KNOW Identity explores how organizations are gleaning from adapting identity insights, across both the online and offline worlds, to evaluate risk, mitigate fraud, and build consumer trust in near real-time.

& Document Verification

Our identity documents, from a passport to a driver’s license, very much still dictate the services we can access, whether at the bank or at the border. What lessons can be learned from Europe’s eIDAS regulation? How are AI, selfies, and optical character recognition helping verify the authenticity of identity documents within nanoseconds? Most importantly, how do we enable trusted services that work in both the analog and digital worlds? KNOW Identity explores interoperability frameworks, federated identity systems, national identity schemes, and the latest verification technologies that bridge legacy identity providers with the cutting edge of identity solutions.

Mobile Data
& Device Intelligence

Our devices are often our most intimate companions – they see what we see, go where we go, and know who we are. Used intelligently, mobile data now has the power to unlock unique insights — helping organizations prevent fraud, streamline account opening, authenticate users, and achieve compliance. In many instances, a mobile phone is a critical gateway to basic services. Of the estimated 2.5 billion unbanked individuals across the globe, 80% own or use a mobile phone, offering a ubiquitous and inexpensive way of facilitating financial inclusion. Mobile identity is rapidly becoming a cornerstone of the digital economy, representing an enormous opportunity for both public sector engagement and private sector investment. KNOW Identity taps into how organizations, governments, and telco providers integrate mobile as a critical component of modern identity processes and incorporate device intelligence to underpin next-generation digital transactions.

Fraud Prevention
& Risk Management

Digital commerce platforms face simultaneous mandates to minimize friction and fraud while maximizing security and sales – goals that often seem contradictory. 77% of online businesses prioritize delivering a frictionless experience, yet 58% say fraud prevention blocks this goal. Not great. Bad actors are always a step ahead and in this classic game of cat and mouse, rules-based systems don’t do enough to fight fraud, account takeover, and synthetic identity risk. Plus, the growing peer-to-peer economy has put users at the front lines of the risk equation, requiring even more trust in intermediaries to keep the ‘good guys’ in and the ‘bad guys’ out. Breaches of trust have upped the ante for what’s at stake. KNOW Identity dives into how leading organizations are addressing risk at each stage of the customer journey and provides a practical look at how companies are successfully integrating machine learning, artificial intelligence, and behavioral analytics to future-proof their tech stack.

of Things

You’re already a part of IoT. Internet-connected “smart devices” have become commonplace in both the enterprise and consumer markets — what started with fitness trackers and virtual assistants is evolving to autonomous cars and cloud-connected pacemakers. What are the security risks created by the estimated 5.5 million new devices brought online every single day? How should these devices be tied to the identities of their real-life owners? Who’s responsible if our sensitive personal data falls into the wrong hands? As Dave Birch puts it, “If my toaster takes down PayPal, I don’t care — and neither will the people who made the toaster.” In a future of smart cities and smarter solutions, KNOW Identity delves into the role of the identity layer across connected devices.

Behavioral Biometrics
& Behavioral Analytics

If passwords are something you know, traditional biometrics are something you are, and tokens or devices are something you have, we’ve reached a new frontier where behavioral biometrics – something you do – are an equally vital part of the authentication equation. Everything from the way you type, the way you walk, the way you sound, how frequently you tap, how hard you swipe — can be used for AML compliance, authentication, fraud detection, and even refugee registration. By silently, continuously, and quickly assessing a user’s identity (even without their knowledge), behavioral insights can provide additional levels of identity assurance without creating additional friction. Are behavioral biometrics and predictive analytics the evolution of authentication? Does it sound to you like the makings of a dystopian sci-fi plot? KNOW Identity will give you a real-world look into how advancements in machine learning, AI, and cloud computing are ushering the next generation of identity and explain how organizations can successfully balance both privacy and security in this brave new world.

Financial Inclusion
& Alternative Credit

Bad credit? No credit? No identity? Big problem. The ability to prove who you are is a prerequisite for accessing basic services such as healthcare, banking, education, and voting rights. The United Nations’ Sustainable Development Goals aim to provide every person a legal identity by 2030, bridging the socio-economic divide for the 1.5 billion people who are currently excluded from the formal economy. KNOW Identity explores identity frameworks, technological infrastructures, and public/private partnerships tackling the world’s most pressing development problems. What are the challenges of implementing blockchain, AI, biometrics, or mobile identities at scale? How do we responsibly and ethically employ technologies and government initiatives for social good? In developed nations, how do organizations effectively leverage alternative data sets to bring “thin-file” customers into the lending ecosystem? From the deployment of Aadhaar to China’s controversial social credit scoring system, KNOW Identity takes a no-holds-barred approach to current initiatives to make identity work for everyone.

& Decentralized Identity

Who owns your digital identities? You have dozens of them — from Facebook profiles to online bank accounts. In the current digital economy, that information — and the potential revenue it represents — belongs to the service provider. What if consumers could own their data directly and have control over how it’s used by service providers across transactions? SSI is a paradigm shift to portable, user-centric, decentralized digital credentials. KNOW Identity goes beyond blockchain — yes, you’ve probably heard of it — to explore critical questions around technical specifications, scalability, security, adoption, and trust. This is where you’ll hear about the next paradigm-shifting innovation.

& National Identity

Identity often starts with government – a birth certificate, social security number, or official health record. But legacy systems often fail, exclude, or are misused. Today, governments worldwide are developing advanced new identity systems for their citizens, and private sector innovators are building on those credentials to offer improved products and services. Within unique cultural, political, and economic contexts, more countries are piloting national identity systems, allowing citizens to access government benefits, education, banking, medical data, taxes, and e-voting at the push of a button. Does India’s Aadhaar program act as a government surveillance tool? What about biometric exits and entries at our airports? What can the U.S. do to ensure voter identification and authentication ahead of its next election? KNOW Identity convenes the international community to weigh in on the pros and cons of the latest public/private partnerships across national and civic identity schemes.

Data Consortiums
& Trust Frameworks

Who should you trust with your data? In today’s digital economy, making sure you’re transacting with the right person often means relying on data from outside sources – not just a few points a user may present at onboarding. But building a trusted digital ecosystem that keeps customers safe and companies functioning smoothly means establishing shared language, rules, and standards. KNOW Identity brings together major digital marketplaces, data brokers, regulators and identity service providers to discuss creative ways to share relevant identity data within the bounds of consent and compliance – reliably identifying users and flagging risks to facilitate secure customer experiences.

What content do you want to see at KNOW Identity 2020?

Get Involved.

Help Shape Our Agenda!