Steve Silvers

VP, Product Management
Steve Silvers

Will the Cookie Monster Crumble Quality Marketing?
Monday, April 6th, Room One (121)

Steve Silvers is the VP of Product Management for the Neustar Identity Management Platform.

Neustar®, Inc., is a trusted, neutral provider of real-time information services and the leader in identity resolution, omnichannel marketing solutions, and unified marketing analytics for Fortune 500 brands and premier agencies. With a deep technical background and extensive ad-server and ad-ecosystem domain knowledge, Steve has been providing prescriptive identity strategy consultation helping marketers build sustainable data strategies to accurately identify their customers and prospects, create spectacular customer experiences and measure the impact of their marketing across all channels both online and offline. Steve has led much of the differentiating product work behind the Identity Data Management Platform including attribution, ad-server integrations, conversion types, audience & look-a-like modeling, all the way through media and website interplay.