Jordan Mitchell

IAB Tech Lab
SVP, Identity, Privacy and Data
Jordan Mitchell KNOW Identity 2020

Jordan Mitchell is Senior Vice President – Identity, Data and Privacy Initiatives at IAB Tech Lab, a global member community developing foundational technology standards for growth and trust in the digital media ecosystem. He heads up all identity, data, and privacy tech standards for the global digital advertising industry, including CCPA and GDPR privacy frameworks, standardized identifier initiatives, compliance programs, etc. Jordan was CEO of DigiTrust, a non-profit industry consortium which IAB Tech Lab acquired in 2018. DigiTrust is the only truly neutral, standardized identifier designed to offer a privacy-safe bridge from first-parties to the third-party ecosystem. Jordan co-founded DigiTrust while serving as Vice President of Product at Rubicon Project, where he spent 7 years. Prior to that, he was founder and CEO of audience data company Others Online, which he sold to Rubicon Project. Jordan is an expert in audience identity and data systems, with over 15 years of related experience within the converging areas of consumer identity, data, privacy and digital advertising. Jordan received his BA in Accounting from Michigan State University, and resides in Kirkland, Washington.