Brad Davis

Co-Founder & CEO
Brad Davis DataLucent

Will the Cookie Monster Crumble Quality Marketing?
Monday, April 6th, Room One (121)

Brad is a marketing and advertising entrepreneur and data product developer with 20 years of experience commercializing consumer data. In 2012, Brad co-founded predictive marketing technology company Arcametrics, acquired by DSP leader MediaMath. Prior to Arcametrics, he worked as Senior Managing Consultant at MasterCard Advisors. Brad is expert on the application of massive digital data sets to profile consumers and build digital audiences at scale.